Earlier this year, the school decided to revisit our visual identity. We did so because 2016 is a big year for us: we are opening a new state-of-the-art building and launching a new strategic plan.
On almost every front, we have a unique opportunity to take stock, recommit ourselves to what Greenwood is all about, and show the world proudly what we stand for.
We engaged Hambly & Woolley, an award-winning design firm that have worked with Greenwood over the past ten years, to lead this project. To create the design brief, we distributed a survey that over 600 stakeholders participated in. One of the key pieces of feedback from this survey was that the symbol of a tree had great resonance within the Greenwood community.
Over the past two months, Bob Hambly met with a stakeholder advisory group composed of students, staff, current and past parents and alumni. This group examined several possible new school logos and concluded that the new logo was the best choice, as it honoured our roots and represented the ongoing evolution of the school. Of equal importance, the advisory group felt our new logo captures the bold, dynamic and contemporary feel of Greenwood.
I hope you are excited about our new look. I believe it captures the feedback we have heard throughout the past several months and looks forward to Greenwood’s bright, exciting future.